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.AU Direct vs Current.AU Family: Which is better?

Wooden figurines on the theme of travel to Australia on a textured background.

Consider your company domain name to be the actual address of your establishment. If clients are unable to discover your shop, you will produce no money. Similarly, if your firm is located in a dodgy section of town, customers will lack confidence in your services.

Your company website’s domain name serves as its digital identification. It not only assists customers in locating your establishment, but also builds confidence in your brand. As a result, it is critical to choose a domain name that is both approachable and reputable.

There are many frequent difficulties with domain name that occur throughout the registration process. The first consideration is whether to stay inside the current.au family or go for the.au direct. Let us begin by addressing this worry.

What is .au Domain?

The internet is separated into many domain names and domain extensions, with the country code top-level domain (ccTLD) designated expressly for nations or sovereign governments. In this context,.au refers to Australia’s country code top-level domain, which was established in 1986.

The registration and domain name policy for.au is handled and regulated by.au Domain Administration, a not-for-profit organisation and self-regulatory body for the sector (auDA). And, more lately.
It will have no effect on currently registered.au domains. Rather than that, it will provide corporations and people with a new avenue for online brand expansion.

.au Family Domains vs..au Direct Domains

The Current .au Namespaces Restrict Registration to Particular Entities

Although the .au name is allocated for Australia, a more granular domain allocation was required to properly define the purpose of websites. As a consequence, second-level domains (2LDs) for each of Australia’s states and territories were established.

The open (publicly accessible) 2LDs include the following:

for organisations, political parties, trade unions, and special interest groups asn.au
com.au: for commercial organisations
id.au is a website dedicated to Australian citizens and residents.
org.au: for charitable and not-for-profit organisations
Domain extensions such as.edu.au and.gov.au are not accessible to the general public and are reserved for educational and governmental organisations, respectively. The current.au domain spaces restrict registration to select businesses.

Meanwhile, anybody will be allowed to use.au direct names. This implies that they may be registered by any individual or organisation as long as they follow to the auDA Rules: Licensing.
To be qualified for a.au direct name, you must be a resident of Australia. Being an Australian citizen or permanent resident, or having an Australian-registered business, is required.

You may register a.au direct domain name if it complies with the syntactic criteria, is available for registration.

Reserved Names List

Additionally, the.au direct domain will enable registrants to get a shorter, more memorable.au domain name.

Today Is The Day To Claim Your.au Domain

If you’re an Australian company looking to build a website and want to target local clients, a.au domain name is an ideal option. Registering a.au domain will not only enhance confidence among Australian clients, but will also position you at the top of “near me” search results.

While you wait for the direct.au launch, you may register a.au domain here. Regulations governing eligibility apply.

Author

Casper

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