Building high-quality inbound connections to your website is undeniably difficult. While many website owners resort to spamming blog comment areas in order to get backlinks, this is not essential nor useful for your SEO efforts.
Although there is a lot of discourse about building inbound connections, the specifics of how to do so are seldom covered.
Fortunately, link building tactics aren’t as difficult to deploy as many people claim. Consider it like social media: if you have amazing material and get it in front of the appropriate people, they will spread it.
With that in mind, we’ll get you started with tried-and-true techniques for building trustworthy inbound links. Continue reading to learn how to use these link-building tactics into your SEO plan.
What exactly is link building? What exactly are backlinks?
Strategies for Link Building
What exactly is link building?
Link building is the practise of increasing the number and quality of inbound links to your website in order to enhance referral traffic, domain authority, and search engine results.
Backlinks, also known as inbound links and incoming links, are a kind of off-page SEO in which you get connections from other websites that bring readers to your own.
The individual who receives the link refers to a link as a backlink.
Backlinks vary from outbound links (links from your website to another website) and internal links (links from your website to another website) (links from one page on your website to another).
The Appropriate Backlinks May Help Your Website in Two Ways:
They have the ability to bring visitors to your website. If someone places a backlink to your website on their website or blog, their visitors may click on it, and you will profit from that referral traffic.
They may assist you in ranking better in search results. Backlinks indicate to search engines that your website is an authority on a certain topic; hence, the more backlinks you get from high-quality, high-authority sites, the higher your website will rank in search engine results pages (SERPs).
A excellent inbound link originates from a reputable website and employs natural anchor text. The text copy that is hyperlinked is known as anchor text. For instance, if I link to our blog article on backlink techniques, the anchor text will be backlink strategies.
Natural anchor text implies that you are not just hyperlinking keywords left and right. Because Google recognises link context, more generic learn more and click here anchor text may be just as important as keyword-optimized anchor text.
Check out our video case study for an inside look at how Glassdoor effectively used backlinking to reach to the top of search results.
Strategies for Link Building
- Maintain a consistent blog with high-quality material.
- On your blog, provide links to other blogs.
- Submit guest blog content.
- Create and share useful resource lists.
- Build connections by hosting expert roundups.
- Create newsjack articles.
- Create case studies highlighting your most amazing customers.
- Volunteer to be a case study subject.
- Conduct surveys.
- Book reviews should be written.
- Hold free webinars and make archived copies available online.
- Make free tools.
- Make templates that may be shared.
- Make eye-catching infographics.
- Make additional types of visual material.
- Make a SlideShare presentation.
- Do something amusing.
- Produce press releases highlighting noteworthy corporate news.
- When your announcement includes another firm, issue a joint press release.
- When you have huge news or a wonderful piece of content, do some outreach.
- Set up press request notifications and keep an eye out for possibilities to send out quotations.
- Write and submit op-ed pieces.
- Collaborate with firms in related industry.
- Participate in some co-marketing.
- Request feedback.
- Make real-life acquaintances with other webmasters.
- Look for and track mentions of your brand.
- Using site-crawling technologies, identify broken links.
- Look for and keep track of your rivals’ backlinks.
- Include ‘Tweet This’ buttons in your post.
- Install widgets for social sharing.
- Participate in an event as a sponsor or speaker.
- Assist another webmaster in correcting a mistake on their site.
- Provide free trials and sneak peaks of your goods.
1. Maintain a Consistent Blog With High-quality Material
One of the most tried and tested methods for organically generating inbound links is to consistently create quality blog material that people naturally want to connect to.
You should post material that is directly linked to your sector and is beneficial to your reader. They will feel driven to communicate it this way. They may even include a link to it on their own website, if they have one.
With our free guide and checklist, you can learn how to create a successful blog.
2. Include a Link to Another Blog on Your Blog
A blog is intended to be used as a social tool. The more you link to others, particularly in a regular, opportunity-driven manner, the more likely it is that one of those bloggers will return the favour.
Furthermore, you can’t cover everything on your blog. It makes sense to take use of the plethora of resources available on the internet to improve and reward your blog’s visitors’ experience.
3. Contribute to a Blog as a Guest Blogger
Create an excellent blog article and distribute it to sites that would be a good match for it. If they agree, they should be willing to provide you with an inbound link in the article. Guest blogging is an excellent strategy to advertise your knowledge while also earning high-quality white-hat links.
Don’t know who to address your letter to? Most news organisations enable anyone to contribute original stories on issues of interest to their audience. However, you should begin with publications that are directly related to your topic. If you are a branding agency, you should contact branding publications.
4. Create and Share Useful Resource Lists
Resource lists are excellent link bait as well as useful information for your viewers. If you produce a thorough resource list, other writers will be able to easily link to it in their own blogs rather of rehashing and curating all of that stuff themselves. Here’s an example of a list of resources we prepared for newbie SEOs to give you an idea of what one would look like.
5. Conduct Expert Roundups to Foster Connections
Expert roundups may be a powerful tool for connecting with influencers. While these roundups may not result in a large number of inbound links or leads right immediately, developing connections with influencers can help you get reliable backlinks from reputable sites in the future.
After they contribute to your roundup, you may contact them later to enquire about a guest post possibility or anything else, while also thanking them for their contribution to the prior expert roundup.
In one of our expert roundups, we asked successful marketers to offer their best content marketing strategies.
6. Create Newsjacking Posts
When you use the popularity of a news item to boost your own sales and marketing success, this is known as newsjacking. Because of the freshness component of Google’s algorithm, if you’re the first blogger to remark on a news event, you’ll jump to the top of the SERPs, and others will link to your material in their own versions of the story.
Take a look at a few newsjacking samples we discovered on the web if you’re not sure what it looks like.
7. Write Case Studies on Your Most Remarkable Customers
You can sure that if you make your clients appear good in case studies about their company, they’ll connect to your site. But you must make them excellent. This entails selecting organisations who have achieved the greatest outcomes, are passionate, and are well-versed in your product or service.
It also entails asking the correct questions and presenting the case study in an appealing, thorough manner.
To get started, download three free case study templates.
8. Be Willing to Be the Topic of a Case Study
Why not take advantage of the case study link affection on the other side? Companies are always on the lookout for consumers ready to be the topic of a case study. Volunteer for one of your key suppliers in exchange for a backlink from the case study after it’s released.
9. Conduct Surveys
If you undertake research, make a commitment to share the results with others. If you gather and crunch the data and then give some high authority sites access to the results, you can guarantee they’ll perform some advertising and inbound linking for you to ensure you have a large sample size.
Write book reviews
If you write a thorough evaluation of another author’s stuff, there’s a strong possibility they’ll (and others) link to it. Here’s a sample of a book review from our blog that summarises The Challenger Sale in five minutes or less.
10. Hold Free Webinars and Make Archived Copies Available Online
Your guests will undoubtedly share it if it is informative. Turning your PowerPoint presentation slides into a SlideShare presentation and then embedding that presentation into a blog post is one simple method to do this. You may also include it on the webinar’s landing page so that anybody wishing to join up for an already-completed webinar can view the presentation.
Partner with another organisation, brand, or influencer for the webinar to increase your chances of getting backlinks to these archived webinar sites. Not only will two well-aligned brands make for a great presentation, but it will also broaden the audience – long after the webinar has ended. (In this blog article, you may learn how to create a webinar.)
11. Develop Free Tools
Remember when I said you should curate and publish resource lists for your blog? What do you suppose people put on such resource lists and where do they connect to? One of the most important is the availability of free tools. You may get on the other side of such resource lists by offering free tools that your target clients will find very useful.
For example, at Relevate, we developed Website Grader, a tool that has received connections from several agencies, partners, and others in our sector.
Create templates that may be shared.
Templates, like free tools, are something that others will find valuable enough to connect to. Consider what kinds of templates might make people’s work simpler before creating one. A designer, for example, might establish a library of downloadable business card designs that others may go to again. Bookmarkable content is often the kind of material that receives a large number of inbound links.
12. Create Eye-catching Infographics
People adore disseminating infographics. People will link back to you as the original source if you develop an original infographic. You may also share your design with the sites you quoted and make the embed code for your infographic widely available to boost the chance of an incoming connection.
You’re not a designer? With designs like these free infographic templates, anybody can create professional-looking, high-quality infographics rapidly. Before developing an infographic, you should think of a subject that can be depicted and is relevant to your market.
13. Produce Different Types of Visual Material
Cartoons, content visualisations, charts and graphs, and other visual content marketing tools are a vital aspect of a visual content marketing strategy and a wonderful method to get inbound connections. Because they cost time and money to create, people are likely to forego the hassle of developing their own visual content and instead link to yours.
No matter how tech-savvy you are, you may make your own graphics using free internet design tools.
14. Make Slideshare Presentations
Cut up one of your infographics or adapt one from a previous speaking engagement. You may post them on your blog, in the resource part of your website, or even on a SlideShare account for extra links.
Keep in mind that the most engaging presentations are the most shared. That entails amazing content as well as outstanding design. Read on for a step-by-step approach to nailing your next PowerPoint presentation.
15. Do Something Amusing
Things that are amusing spread like wildfire. Consider the amusing internal jokes in your sector and capitalise on them with some linkable hilarious material. You may make a meme, a short video, or a tweet that summarises the joke. Just make sure you understand your audience and how they’re likely to react so that nothing comes off as disrespectful.
16. Create Press Releases Highlighting Noteworthy Corporate News
By transforming your PR strategy into an inbound one, you open up previously untapped prospects and carve out a niche for your brand, while also gaining important mindshare with your target consumers.
Once you’ve written a superb press release, put it on your website and then send it to one of the major newswires to gain additional visibility.
Download our free inbound press release templates.
17. When Your Announcement Includes Another Firm, Issue a Joint Press Release
This may help you reach thousands of other connected sites that may not have linked to your site in a news release about only your firm. This will allow you to reach a bigger number of individuals and, as a consequence, get more backlinks.
18. When You Have Significant News or a Wonderful Piece of Content, Do Some Outreach
Getting press attention and being featured in industry journals may help you establish your brand, expand your visible expertise, boost your reputation, and, of course, get backlinks from reputable sites.To begin, build a dedicated page on the story on your website to which they may link. Then, contact a few journalists and/or media that you believe may be interested in your story. Make sure your request is contextual, that you obey their guidelines, that you compose an engaging subject line in your pitch email, and that you are helpful rather than boastful.
Set up press request notifications and keep an eye out for possibilities to provide quotations.
Press request alerts are requests for information sources from journalists.
These journalists are continuously on the lookout for quotations from certain persons to include in their articles, and they utilise a variety of channels to convey requests and obtain those quotes.
Here’s a list of services from Relevate’s VP of Marketing Avon Collis that you can sign up for to get journalist notifications in your inbox:
1.HARO (one of the most popular free services)
2. Rack for Muck (paid service)
3.Gorkana’s (paid service)
4.Bottle of origin (free service)
Avon also suggests setting email filters or folders to keep oneself organised due to the enormous amount of inquiries you’ll get.
22. Create and Pitch Op-ed Pieces
If you have an intriguing point of view to offer and can communicate it clearly and effectively in an op-ed piece, you may be able to reach a large number of people, get notoriety for yourself and your organisation, and obtain authoritative backlinks to your website. The most successful op-ed pieces, in my opinion, make a single point, embrace the author’s own perspective, and then provide specific suggestions.
After you’ve written the piece, seek online editions of industry newspapers and magazines for a very desirable inbound link.
23. Collaborate With Businesses in Similar Sectors
Because they have a vested stake in one other’s success, corporate channel partners often connect to each other’s exceptional content.
You should think about how much traffic a partner can deliver to your website by looking at their total online presence on Alexa and SimilarWeb. These sites may provide an estimate of traffic, bounce rates, keywords, and sources users use to locate that site, as well as the next action they do after viewing.
24. Engage in Some Co-marketing
You may even take it a step further by forming co-marketing alliances. This is collaborating with another firm to promote a piece of content or a product, then sharing the outcomes of that marketing. When you utilise a partner’s connection and reach, you’ll receive more links and buzz with less effort.
Effective co-marketing does not have to be difficult or costly. You may approach a similar-sized company in another industry and pitch the proposal to them. You may begin with as little as a few tweets and work your way up to developing marketing material.
25. Request feedback
You may, for example, ask your product’s consumers and industry experts or analysts to examine new features you’re releasing. You will not only obtain an inbound link, but you will also receive excellent comments and enhance your connection with individuals you invited to submit evaluations.
Don’t know where to look for feedback? Check out our selection of the greatest B2B and B2C product review websites.
26. Make real-life acquaintances with other webmasters
Strengthening your relationships with other webmasters will open the door for appropriate inbound link requests in the future, and will increase the likelihood that such requests will not be disregarded.
Networking is an unrivalled talent to possess. The broader and more open your network, the more possibilities that may become available to you that you were previously unaware of. To get you started, here are some networking techniques from the pros.
27. Look for and Track Mentions of Your Brand
Contact webmasters about converting those mentions into inbound links, but only when it’s appropriate — for example, when they’re mentioning your data. This is a technique known as link reclamation.
Set up notifications for brand mentions using platforms like Mention or BuzzSumo, and include keywords relevant to your brand or goods. Just be sure to omit any references of your own website from the alert, which you can do in the settings of these programmes.
Here’s an email template for requesting a link from our VP of Marketing:
28. Use Site-crawling Technologies to Identify Broken Links
As with the previous phase, some webmasters may connect to your site but utilise outdated or broken links. This is inevitable as your website evolves and evolves. These inbound connections, on the other hand, are still useful – and you can change them.
Scan other websites for broken links using programmes such as Dead Link Checker, Link Juice Recovery Tool, and Screaming Frog. Then, using the aforementioned form as a guide, contact webmasters and provide a proper link as a substitute.
29. Look for and Keep Track of Your Rivals’ Backlinks
Look for possibilities to get comparable relationships. This is a terrific technique to quickly locate high-value connection possibilities. Conduct competitor research on a weekly or monthly basis to identify new possibilities that can be capitalised on while they are still fresh.
To get a list of backlinks for one of your rivals, use a link analysis tool such as Ahrefs, Majestic, or Moz’s Link Explorer. Then, investigate which sorts of content are generating backlinks and benefitting from off-page SEO.
For example, if one of your rivals is writing guest posts for certain sites, those media are likely to be interested in guest posts from you on comparable themes.
30. Add Tweet This Links to Your Content
Getting your material out to the people is an important part of obtaining inbound links. Including Tweet This or Click to Tweet! buttons for tweetable tidbits in your content will increase the frequency with which users share your material socially.
As a consequence, Greater visibility in search engines, news feeds, and Twitter streams – and therefore more opportunities for your data to be cited in the work of others.
Here’s an example of one of these links:
Colored images improve people’s propensity to read a piece of text by 80%, according to the researchers. [Tweet this statistic!]
Using the ClickToTweet service, you can simply generate tweetable URLs without having to learn any specific code.
31. Include Social Sharing Tools in Your Design
Social sharing buttons and widgets, such Tweet This links, help get your material out there. Include them in your marketing materials such as case studies, whitepapers, ebooks, and blog articles. The more often your website shows on other social networking platforms, the more probable it is that someone will notice it, share it, and link to it from their own website.
32. Become a Sponsor or Speaker at an Event
Speakers and sponsors are frequently given a lot of online exposure during events. They’ll either advertise you as a sponsor on their website or introduce you as a speaker in a blog post. You can also negotiate inbound connections into your terms to ensure that your time and efforts are well spent.
Make a truly fantastic, shareable presentation if you’re presenting at an event that people will want to search, share, and even link to afterwards.
33. Assist Another Webmaster in Correcting a Mistake on Their Site
Remember how I suggested you get to know other webmasters? This is another occasion when those contacts will come in helpful. When you discover broken links on other people’s websites, notify them (politely, of course) and offer them a piece of your own material that would be an acceptable substitute for that broken link. Be personable, polite, and helpful, and this might be a chance to create a connection with the webmaster as well.
34. Provide Free Product Samples and Sneak Peaks
When individuals get to see your goods ahead of time, they’ll want the rest of the world to know they’re a member of the VIP club, so they could write a review with a link back to your site about it.
There are many methods for providing free trials. Make some call-to-action buttons for your website or blog. (To assist you, download these free, customizable CTA templates.)
You may also send an email with a new product announcement to those you believe would be interested, such as existing customers. If you’re not sure how to introduce your product, read our advice on how to write an effective product launch email.
Increase Rankings by Creating White-Hat Inbound Links
Spamming comment sections and paying for link-building services are no longer viable options. You’re well on your way to developing high-quality backlinks the white-hat approach using the suggestions and techniques I’ve offered. As more links point to your site, you will rise in the SERPs, increasing organic traffic and drawing more prospective leads and consumers.
Editor’s Note: This piece was first published in April 2021 and has been updated for relevance, accuracy, and completeness.